Taste Napa Valley, San Francisco, California

Time: 2 p.m. - 5 p.m
San Francisco City Hall
1 Dr. Carlton B. Goodlett Place
San Francisco, CA 94102

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9th Annual Family Winemakers Southern California Trade Tasting

Tuesday, March 18, 2:00 to 6:00pm
Pasadena Convention Center
300 East Green Street, Pasadena

Family Winemakers of California looks forward to welcoming you to the biggest tasting of California wines in Southern California ... a showcase for the state's small, family-owned wineries.

Resgistration deadlines and restrictions:

  • Wednesday, February 20 to receive name tags by mail. (All name tags will be mailed by February 27.)
  • Friday, March 7 to have name tags at Will-Call (under your business name).
  • 3 employees per licensed business location may register at no charge. Exception: distributors/brokers may register additional staff at no charge.
  • To purchase additional tickets for your staff, send a check payable to FWC for $40 per ticket to 443 LaVerne Ave., Mill Valley, CA 94941 by March 7. Include name(s) and title(s), business name, mail address, email address, and phone number. Sorry, we do not accept credit cards.
  • Unregistered trade walk-ins will be charged $40 at the door, cash only.
  • No children, including babies, admitted.

Host Hotels (request Family Winemakers rates)

  • Sheraton Pasadena (626-449-4000 or 800-457-7940) $165, rate guaranteed until March 1. Adjacent to the Convention Center.
  • Hilton Pasadena (626-577-1000 or 800-HILTONS or reservations@HiltonPasadena.com) $169, rate guaranteed until Feb. 23. Five minute walk to the Convention Center.

To register as trade, you must be professionally involved in the sale and/or purchase of wine for a licensed business. As Media, you must regularly publish articles on the wine trade and identify your media outlet on the registration form. Family Winemakers reserves the right to request confirmation of your professional status and to refuse admission to anyone without adequate professional credentials. Wine industry suppliers (i.e. financial institutions, insurance brokers, producers of winemaking equipment, etc.) must be FWC Associate Members to attend as trade. Call 916-498-7500 for membership information.

Family Winemakers reserves the right to request confirmation of your professional status and to refuse admission to anyone without adequate professional credentials.

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